I created this poster to celebrate the Shooting Gallery’s ninth anniversary. This gallery, located in the lovely
Tenderloin, was one the first major galleries in San Francisco to show street/graffiti artists’ work. It is now
globally known for supporting all forms of lowbrow art and its owner, Justin Giarla, has curated shows
around the world. He has also opened a few new galleries in San Francisco. The poster’s copy simply reads,
“Curating the streets for nine years strong.” Knowing the poster was going to be plastered on street poles
and boarded up buildings throughout the city, I had it printed on Agfa’s Synaps paper so it could easily
survive the elements (like a drunken tranny trying to rip it down). The poster may soon be available for
purchase through the gallery.
If you are not familiar with Shooting Gallery, you can learn more about it HERE.
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I was asked to create a logo and business card for a soon-to-be-launced blog called Brick & Spoon. The
blog’s focus is the intersection of food and design. I’ve always wanted to do a non-standard size business
card on a ridiculously thick stock. Well, I finally got my chance on this one-color, two-sided, letterpress job.
Handing out one of these cards is like giving someone a piece of freakin’ plywood.
Posted in Identity, Logo, Print | No Comments »
I was presented with an amazing opportunity to create a piece of artwork for Eric Pfeiffer’s Company, The
Utility Collective. The design titled, “Jolly Narwhal,” was inspired by the efforts of Sea Shepherd and $10
from the sale of every piece will go directly to Sea Shepherd to help support their admirable work.
You can learn more about the piece, which is one of four, HERE and purchase the piece HERE.
There has been lots of press around this art, including a nice mention in Dwell that you can read HERE.
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The Walt Disney Family Museum approached us to create a new campaign for them. Since opening, they’d
been advertising consistently but were not getting the traffic they wanted, and, more importantly, they
discovered there was a lot of confusion over what the museum was really about. We worked directly with
Walt’s daughter, Diane, and she made it clear that she built the museum in order to expose the world to
all of the things her father did that most of us have never heard about. We decided to put some of those
things directly into the executions to not only intrigue and educate, but to also make it very clear that this
place was not a Disneyland or Disneyworld museum. There are no rides, no snow cone machines, and
no adults running around in Donald Duck costumes. Rather, this is a place filled with the history of one
ridiculously talented individual. The shit is inspiring. Even if you’re a hater, I encourage you to check it out.
There has been some nice press around this work, including CA’s Exhibit section. You can see it HERE.
Posted in Outdoor, Transit | No Comments »
Spot approached us to design the packaging for their latest offering, Spot Connect. This device works with
your smartphone to give you constant, global satellite communication when you are “off the grid.” This
allows you stay in touch with friends, family, and emergency personnel while you are enjoying the type of
crazy adventurous crap that would have everyone worrying about you. It is available in quite a few stores
including Apple and REI. So, go get yourself one and do something dangerous.
Posted in Packaging, Print | No Comments »
As part of the Windows Phone 7 launch, Microsoft planned to send 65 high-profile bloggers a phone to give
away to one of their readers. Knowing that this caliber of blogger receives endless products to promote,
Microsoft approached us to create something that would help them stand out. While we knew we could
deliver a piece that would get noticed, we wanted to do more than that. It had to exemplify what was so
different about Windows Phone 7 and, at the same time, show each blogger that we truly understood them
and their blog.
To accomplish all of this, we started by handcrafting wooden shadowboxes designed to bring the unique
“Live Tile” interface of the Windows Phone 7 to life. Each shadowbox has four square tiles representing
different features of the phone. These tiles were customized based on the theme of each blog, the bloggers
themselves, and how we thought their personal Windows Phone 7 interface might look. In order to pull off
this level of customization, we worked with an endless number of artists and craftspeople from around the
globe to create objects for the tiles, and we scoured flea markets and local boutiques to hunt down one-of-
a-kind treasures to include. Once we had all of the items gathered, we hand-assembled the tiles, giving each
shadowbox its own individual look and feel. When a shadowbox was complete, it was loaded with a phone,
wrapped in black craft paper, labeled with the name of the blog, and shipped off in an insane amount of
bubblewrap.
There have been some great posts from the bloggers about the shadowboxes but I think my fav is HERE.
Posted in Experiential, Handmade, Non-Traditional, Packaging | No Comments »
The Leukemia & Lymphoma Society approached us to design a poster to promote their “Rally For Change”
coin drive that was to take place at college campuses across the country. The combo of college students
and spare change immediately filled our heads with visions of filthy 1970′s sofas sitting on the lawns of dormitories, fraternities and sororities. I can only imagine what else was under some of those cushions.
Posted in Poster, Print | No Comments »
A Facebook page was created for all of the colleges taking part in the LLS “Rally For Change” fundraiser.
Students could post their daily totals here, check the leader board, chat with other participating schools
about their experiences and learn more about the fight against Leukemia & Lymphoma. However, what
they used it most for was to share photos from their three day coin drive. There are literally hundreds
of photos posted and everyone in the photos looks so damn nice. Good people doing a good thing.
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As part of the LLS “Rally For Change” campaign we also designed a logo that was applied to our poster as
well as flyers, t-shirts, donation jars and stickers.
Posted in Identity, Logo | Comments Off
We made a short video to show some of the work from the Oakland A’s integrated campaign. Enjoy.
CLICK STILL TO WATCH
Posted in Integrated, Video | No Comments »
NVIDIA is the world leader in GPU technology. The Microsoft Zune HD is only a reality because of NVIDIA.
So, NVIDIA wanted their own, customized Zune HD wallpaper and engraving. They approached us to create
the art and we partnered with TWEEQUiM. The result is titled “Eye of the Storm.” It focuses on the elements
of fire, water, air and earth. It can be purchased online as part of the Zune Originals series.
Posted in Digital, Downloads | No Comments »
Green Genius produces a line of biodegradable trash and storage bags. This logo needed to say “green”
and smart in a way that avoided the classic green pitfalls. We also wanted this brand to have a strong
personality as this category is completely void of personality.
Posted in Identity, Integrated, Logo | No Comments »
To echo the sentiment of the products it represents, this website was built entirely out of repurposed and
recycled materials. To do so, we rummaged through salvage yards, photographed our finds and assembled
them digitally to create a textural and layered look. As for the navigation and content on the site, we knew
that interested consumers would visit on a fact-finding mission about this new biodegradable trash bag.
That being said, rather than a fancy, full blown Flash site, we chose to keep it very simple and intuitive.
CLICK TO VISIT THE SITE
Posted in Digital, Integrated, Video, Website | No Comments »
Have you noticed how hideous trash and storage bag packaging is? We wanted to be the exact opposite.
Posted in Integrated, Packaging, Print | No Comments »
Being a new product trying to get national distribution, Green Genius hit the trade show circuit hard. We
created this print ad to grace the back covers of some of the most niche “green” trade journals out there.
Posted in Integrated, Print | No Comments »
We thought it was very important for Green Genius to have a blog in order to spread the word about their
products and educate folks on all sorts of “green” issues. In addition, we felt it was important to give this
blog a fun name and make sure it looked like the rest of the brand. Thus, Biodegradablog.
Posted in Digital, Integrated | No Comments »
The assignment was to fabricate something for Nike 6.0 that they could take across the country as part of
Mountain Dew’s Action Sports Tour. It was called the “Holy Crap!” project because the assignment was to
build something that would elicit this exact response. We had three weeks to go from concept sketches
to finished piece. We chose to build the ultimate action sports vehicle. The vehicle features include a skate
ramp, wakeboard tower, surf racks, skateboard rails, BMX racks, BBQ, sleep-in camper shell, built-in CD
player, radio and remote control iPod player all encased in a waterproof box, flood lights and a custom
Nike 6.0 branded paint job. The result: 460,831 “Holy Craps!” and counting.
Posted in Environmental, Experiential, Non-Traditional | No Comments »
A vehicle this customized and loaded with special features obviously needed an owner’s manual. So, we
designed one and sent it out as a PDF to all of the Nike folks that would be on the road with the vehicle.
Even with this manual we still got phone calls from the events with questions like, “How much weight can
the quarter pipe hold!?!?” Who knew there would be 40 kids, on foot, all charging the quarter pipe at once?
Posted in Booklet, Collateral, Print | No Comments »
Nike 6.0 asked us to create a series of 15-second web videos for some of their top athletes using existing
footage of them in action. This one, featuring Ben Watts, was my favorite of the bunch.
CLICK STILL TO WATCH
Posted in Digital, Video | No Comments »
Each year, Levi’s teams up with Goodwill and asks people to donate their jeans to a good cause. We used
the GIVE JEANS message on all collateral including in-store die cut posters, die cut postcards, stickers
and pins. We even had special die cut donation bins made. In addition, we developed a radio promo, and
dispatched t-shirt and boxer-clad street teams in major markets to help spread the word.
Posted in Collateral, In-Store, Point-of-Purchase, Poster, Print, Street Team | No Comments »
Signatures, one of the most personal things we’ve got, were used to create this logo for the world’s first
pair of jeans that let you control and customize the wearing and distressing process. This logo was
implemented globally and translated for each major region. Shit looks crazy in Japanese.
Posted in Identity, Logo | No Comments »
When we were asked to pitch an internal re-brand for Levi’s we knew we had to step up. So, we wrapped
our creative presentation in custom-tailored leave-behind books that were based on the design and
production process of a pair of Levi’s jeans. The books were constructed using muslin, red thread, graph
paper and denim pockets embroidered with our logo to sit alongside the Levi’s pocket on the front cover.
Once they were all stitched up, we stuffed them full of creative, boxed ‘em, cinched ‘em closed with a belt,
attached a hand-stitched personal name tag, and won the business.
Posted in Handmade, Non-Traditional | No Comments »
This website was built around the challenge of explaining a complicated technology in an everyman’s way.
Thus, the use of a…mime?
CLICK TO VISIT THE SITE
Posted in Digital, Integrated, Video, Website | No Comments »
Up until this point almost all of the Slingbox print ads were headline driven. We really wanted a campaign
that told the Slingbox story through a visual solution. This work was so well received it ended up making
its way into many other executions.
Posted in Integrated, Print | No Comments »
One of our primary targets for Slingbox was the sports fan. So, we took our visual solution on the road. It
was driven around stadiums before and after games.
Posted in Integrated, Outdoor, Print | No Comments »
CLICK STILL TO VIEW (DOES NOT HAVE SOUND)
Posted in Digital, Integrated, Rich Media Banner, Video | No Comments »
CLICK STILL TO VIEW (DOES NOT HAVE SOUND)
Posted in Digital, Integrated, Rich Media Banner, Video | No Comments »
The objective of the Slingbox product guide was to simply explain a complicated line of products in a non-
tech and entertaining way. We utilized hand drawn type and a series of illustrations to help it feel less techy.
It was used for training seminars at Best Buy stores throughout the country, in-store at other retail outlets
and at a variety of trade shows. This illustrated look was carried out into a few other pieces.
Posted in Booklet, Collateral, In-Store, Integrated, Print | No Comments »
Slingbox was going to be a part of the MTV Video Music Awards and wanted to have something in the gift
bags that went to the artists and presenters. They weren’t able to put actual Slingboxes in the bags so we
designed these denim and letterpress coupons that could be redeemed for a free Slingbox.
Posted in Handmade, Integrated, Non-Traditional | No Comments »
CLICK STILL TO VIEW (DOES NOT HAVE SOUND)
Posted in Digital, Integrated, Rich Media Banner, Video | No Comments »
This is the first piece of packaging I worked on for Slingbox. I ended up working on a lot of package design
and packaging “refreshes” for this brand.
Posted in Integrated, Packaging, Print | No Comments »
We ran a competition targeted toward comedians and those who thought they were comedians. These
folks were asked to record and upload to our miscrosite a routine that somehow involved the Slingbox.
The general public voted on their favorites and the top three were awarded prizes. The prizes included
a chance to headline the Improv in LA, cash, and, of course, a Slingbox of their very own.
Posted in Digital, Integrated, Microsite, Video | No Comments »
A Slinglink allows Slingbox users to turn any outlet into their network hub. Visually we needed this logo to
family tightly with the Slingbox logo and express the idea of network connectivity.
Posted in Identity, Integrated, Logo | No Comments »
We got in the habit of bringing our presentation boards to meetings not in a portfolio but in a customized
box. We also began making fairly elaborate leave-behinds for our work. It’s ridiculous what an impact these
have had. This example was created for the Sony Playstation game, Singstar Queen. It is a singalong game
featuring original recordings and videos by the band, Queen. I couldn’t resist droppin’ a Freddie Mercury
mustache on the top of the box.
Posted in Handmade, Non-Traditional | No Comments »
Here is another presentation box we did for Sony Playstation. This particular example was created for the
game, God of War 3. Even with skulls, chains, and deep gashes, this box is totally tame compared to the
blood and gore mayhem that is this title. We named this piece the “Box of Chaos” because the game’s
tagline is, “In the end, there will only be chaos.” Love that tag.
Posted in Handmade, Non-Traditional | No Comments »
While working with General Mills, we created a campaign for Pop Secret all around the crazy ways people eat
popcorn. The campaign centered around the line, “What’s your Pop Secret?” This logo went along with it.
Posted in Identity, Logo | No Comments »
Ooma wanted a product demo video that didn’t feel like everything else out there. Since Ooma is all about
a different way to make phone calls, we thought it would be fun to bring Alexander Graham Bell back from
the dead to explain the features of this new device.
CLICK STILL TO WATCH
Posted in Digital, Video | No Comments »
Ooma approached us to design packaging for their Telo and Telo Handset products. We created a system
that used photographs of living room environments thrown way out of focus and applied these photos to
the packaging in a way that when the products sat next to each other on store shelves it appeared the
rooms continued from one package to the other. This visual approach was then integrated across their
website, online banners and print.
Posted in Packaging, Print | No Comments »
If you live in San Francisco you definitely know the Lombardi billboards. They’ve been in the same location
around town for years and years. People seem to love the attitude in the headlines and, to my shock, can
regularly recite them by heart. I was lucky enough to do a year’s worth of billboards for them.
Posted in Outdoor, Print | No Comments »
