Time Inc., Condé Nast, Hearst, Meredith, News Corp., and Rogers Communications got together to form Next Issue Media and create an app that lets consumers have full access to all of their magazines for one monthly price. They changed the name to Texture, and hired us as the AOR to rebrand it. It was a fully integrated campaign, with print being a huge part of the plan. We did an interim print campaign to meet some media deadlines and then launched the main campaign. This was the largest print campaign I've ever worked on and, after 20+ years of wanting to shoot with Hunter Freeman, I finally got to. Damn, is that guy great.
