The Slingbox was our first fully integrated success story. We launched the brand, creating and producing nearly every piece of communication except PR. We developed the Slingbox logo, brand look, feel and tone, multiple rounds of packaging design, multiple rounds of web design, channel marketing materials, product demos, all go-to-market planning and media buying, and creative/production for television, radio, out of home, print, digital, and social. After 3+ years, Slingbox had 95% marketshare (trouncing their main competitor Sony) and was acquired by Dish Networks for $380 million.
Website
Packaging
Collateral
Television
Outdoor
Online
