In speaking to and working with Kevin, we discovered that people always mispronounce his last name. So we tried to help by creating a logo system that used creative phonetics to simply spell it out. It has been applied to his business cards, portfolio, promotional materials and website. Since then only one person has bastardize his name. That person is obviously hopeless.


001 Logo 001-biz cards-copy


2MEPortfolio 2MEPromo